Brandlete Playmaker Network · BPN
Open a door. Get paid when it wins.
You already know the coaches, directors and families who run youth sports. A Brandlete Playmaker makes one warm introduction, and earns a real share of revenue when that team comes aboard. No pitching. No cold links. Just the people you already trust.
2.86 yrs
Avg. time a kid stays in sport
25%
Year-one revenue share
3 years
You keep earning per account
No cap
On what you can earn
Why this network exists
The average youth athlete quits after 2.86 years.
That is the number we are fighting (Aspen Institute, State of Play). Every org that loses a kid at year three loses the story that would have kept them: the highlight, the profile, the moment that made them feel seen. Brandlete gives athletes a home for that story and gives orgs a reason kids stay. Playmakers are the people who carry that message to the next org, the next coach, the next family, one real conversation at a time.
What a Playmaker is
A trusted insider, not a salesperson.
A Brandlete Playmaker is a coach, club director, parent, athlete, alum or sports connector who brings us a team, program or department they know. You make the intro. We take it from there. When the deal wins, you get paid.
- 1
Connected
You have real relationships with the people who run or shape youth sports orgs.
- 2
Credible
When you say "you should look at this," people actually listen.
- 3
Honest
You won't oversell or attach your name to something you wouldn't use yourself.
How it works — the relay
The handoff, start to finish.
- 1
Spot the play
You identify a team, program or department you know that's a fit for Brandlete.
- 2
Make the intro
You send us a clean, warm door-opener only you can make.
- 3
We take the handoff
Brian and John run point from here. You don't sell and you don't close.
- 4
We win the deal
Brandlete pitches, demos and gets it over the line.
- 5
We onboard the team
We get them live and taken care of.
- 6
You get paid
Once the referred org becomes a paying account, your revenue share starts.
Your credit is locked the day you make the intro and held while the deal works through our pipeline, so a long sales cycle never costs you the deal. The commission clock starts when the account makes its first payment, no matter how long the close takes.
What you take home
You earn on real revenue, for three years.
When a team you referred becomes a paying Brandlete account, you earn a share of what that account actually pays us, on a declining schedule over the first three years. No cap.
Year 1
25%
Year 2
12.5%
Year 3
7.5%
Referred account value
$36,000/year
about 1,000 athletes at $3/athlete/month
Your take-home
Assumes the account stays on Brandlete at the same annual level each year. Your share is always calculated on net revenue Brandlete actually collects, after refunds and discounts. Paid net-30 after each period is collected, only while the account stays active.
Recognition tiers
The more you land, the more you get.
The cash is the schedule above. These tiers add perks and standing as you bring on more orgs.
Rookie
1–2 orgs
Standard commission schedule.
Starter
3–5 orgs
Early access to new features.
Captain
6–10 orgs
Co-marketing and a priority support line.
All-Star
10+ orgs
Advisory input on the roadmap and revenue-share consideration.
Who to refer
The fit filter.
Great fits
- Youth sports orgs, clubs, academies, travel teams (any sport).
- Orgs that already care about athlete development and retention.
- Directors frustrated by kids aging out or drifting away.
Don't burn a warm intro on
- Orgs with no digital presence and no intent to build one.
- One-off rec leagues with no continuity year to year.
- Anyone a quick 60-second look tells you won't stick.
The playbook
How to actually get referrals.
Lead with a question
"How are you keeping kids engaged past the second season?" opens more doors than "Check out this platform."
Use the anchor
Name the one specific thing you know about their org. It signals you actually see them.
Cite the stat
The 2.86-year retention number reframes it from "another tool" to "the problem you already feel."
Show, don't tell
Point them to a live athlete profile so they see it, not just hear about it.
Label the objection
"You might think it's one more thing to manage, fair. Worth ten minutes to see if it isn't?"
Never fake it
One inauthentic intro costs more credibility than ten good ones earn. If it doesn't feel real, don't send it.
Carry the flag
Claim the role in public.
Being a Playmaker is worth wearing openly. The more visible you are as part of the BPN, the more warm doors open on their own. Encouraged, not required, but the Playmakers who do it source more deals.
List the role on LinkedIn
Add "Brandlete Playmaker" to your profile. It signals credibility and makes you a magnet for the exact orgs you'd want to refer.
Post about Brandlete
Share a win, an athlete profile, or the 2.86-year stat, in your own voice. Your take carries further than a company line.
Reshare from the company
When Brandlete's page or leadership posts, reshare with a line of your own. A reshare from a trusted insider travels far.
Tag and connect
Follow the company page, tag us when it fits, and connect with the directors and orgs you meet along the way.
Onboarding
Your first 7 days.
Day 1
Get set up
Sign the agreement, get your link + referral code, read the playbook.
Day 2
Learn the product
Walk a live demo and explore a real athlete profile firsthand.
Day 3
Build your list
Write down every org in your network. Run each through the fit filter.
Day 4
Find your anchors
For your top 5 orgs, find one specific, true anchor each.
Day 5
First intros
Make 2–3 warm introductions. Lead with a question. Use the anchor.
Day 6
Follow through
Loop us in on any org that shows interest so we can take it from there.
Day 7
Review
Check in with your Brandlete contact. What landed, what didn't, what's next.
FAQ
Straight answers.
Do I have to close the deal?
No. You make the warm introduction, we take it from there. Our team runs the pitch, the demo, and the close, so you never have to sell.
What if the deal takes months to close?
You're still paid. Your credit locks in the day you make the intro and holds for as long as the deal takes to work through our pipeline, whether that's 60 days or six months. The moment that org becomes a paying account, your commission starts.
What if the org signs up much later?
If they came through your link or you were named as the source, you're credited, no matter how much time has passed. If it's been a while and you're not sure, reach out and we'll confirm the attribution together.
Can I refer orgs outside my region?
Yes, as long as you have a real relationship there. The Playmaker Network works because of trust, not geography.
How do I get paid?
Net-30 after we collect the referred account's payment for each period, by Stripe or ACH, whichever you prefer.
Is there a cap on what I can earn?
No cap. Refer a full athletic department or a large multi-team club, and your share scales right along with it.
Do I need to sign anything to join?
Yes, a simple Playmaker agreement covering your revenue share and terms. It's part of Day 1 onboarding and takes a few minutes.
Do I need to work in sports to become a Playmaker?
No. Coaches, club directors, parents, athletes, alumni, and sports-adjacent connectors all qualify. What matters is that people trust you and listen when you make an introduction.
Getting started
Ready to open your first door?
Apply to the Brandlete Playmaker Network. Bring your top 5 orgs and the anchor you found for each, and we'll get your link live.
One real conversation. That's how this whole thing grows.