About Brandlete
Built by people who've run programs, not just software.
Sports organizations have been forced to stitch together registration, payments, communication, tournaments, development, calendars, and spreadsheets into one fragmented experience. Brandlete exists to connect it into one platform.
We started Brandlete because we lived the fragmentation ourselves: coaching teams, building the product end to end, and working alongside the athletic directors and parents who actually run these programs, on a stack of tools that never talked to each other. Registration in one app. Payments in another. Development tracked nowhere, or in a spreadsheet someone forgot to update.
Brandlete is the operating system for sports organizations and the development engine for athletes: one connected platform that improves the experience for athletes, coaches, parents, and administrators, instead of adding another disconnected tool to the pile.
Our Starting Lineup
Built by operators with roots in sport.
Founder & CEOJudd Simon
Building the connected platform for sports organizations and the athletes inside them.
LinkedIn
VP, PartnershipsJohn Osberg
Leads partnerships and the go-to-market motion across clubs, high schools, and college programs.
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CTODavid Taylor
Builds the platform end to end, from roster import to the athlete development dashboard.
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VP, Business DevelopmentBrian Lehman
Drives revenue and new program partnerships, with a focus on parent and athletic-director relationships.
LinkedInSee what a connected sports organization looks like.
We'll tailor the walkthrough to the part of your program you want to improve first: operations, athlete development, tournaments, family experience, or organizational insight.