About Brandlete
Built To Help Sports Organizations Create Better Athlete Experiences.
Brandlete was created with a simple belief.
Athletes deserve better development. Families deserve better experiences. Coaches deserve better tools. Organizations deserve one connected platform that brings it all together.
We're building technology that helps organizations spend less time managing disconnected systems and more time developing people.
Why we started
Sports didn't need more software. They needed better connection.
Over the years, we watched organizations rely on one system for registration, another for communication, another for scheduling, and countless spreadsheets to hold it together, while the part that mattered most, the athlete's development, stayed disconnected from all of it.
We believed organizations deserved better, so we built Brandlete around the complete athlete journey instead of around a to-do list of software features.
What we believe
Great organizations are built around great experiences.
Athlete Development Matters
Every athlete deserves intentional development that continues beyond practices and games.
Experiences Create Retention
Families stay where they feel connected, informed, and confident in the experience being delivered.
Coaches Deserve Better Tools
Technology should reduce administrative work so coaches can spend more time coaching.
Everything Should Work Together
Disconnected systems create unnecessary complexity. One connected platform creates clarity.
Our approach
Operationally focused. Technology driven. Athlete centered.
Brandlete combines modern technology with a practical understanding of how sports organizations operate. Every capability we build is designed around one question.
Instead of adding technology for technology's sake, we focus on building connected tools that solve real operational challenges while strengthening athlete development.
The question behind every decision
Does this make the experience better for athletes, families, coaches, and administrators?
Our Starting Lineup
Built by operators with roots in sport.
Founder & CEOJudd Simon
Building the connected platform for sports organizations and the athletes inside them.
LinkedIn
VP, PartnershipsJohn Osberg
Leads partnerships and the go-to-market motion across clubs, high schools, and college programs.
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CTODavid Taylor
Builds the platform end to end, from roster import to the athlete development dashboard.
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VP, Business DevelopmentBrian Lehman
Drives revenue and new program partnerships, with a focus on parent and athletic-director relationships.
LinkedInWhat we're building
More than management software.
A connected development platform built around the athlete, not a stack of separate tools organizations have to stitch together themselves. See the full platform.
Let's Talk
Let's Build The Future Of Athlete Development Together.
Whether you're a club, academy, high school, college, league, or training organization, Brandlete is designed to help you create better athlete experiences through one connected platform.