About Brandlete
Built To Help Sports Organizations Create Better Athlete Experiences.
Brandlete was created with a simple belief.
Athletes deserve better development. Families deserve better experiences. Coaches deserve better tools. Organizations deserve one connected platform that brings it all together.
We're building technology that helps organizations spend less time managing disconnected systems and more time developing people.
Why we started
Sports didn't need more software. They needed better connection.
Over the years, we watched organizations rely on one system for registration, another for communication, another for scheduling, another for payments, and countless spreadsheets to hold everything together.
Meanwhile, the most important part, the athlete's development and overall experience, often remained disconnected.
We believed organizations deserved something better. Brandlete was built to connect operations, communication, athlete development, and organizational intelligence into one platform designed around the complete athlete journey.
What we believe
Great organizations are built around great experiences.
Athlete Development Matters
Every athlete deserves intentional development that continues beyond practices and games.
Experiences Create Retention
Families stay where they feel connected, informed, and confident in the experience being delivered.
Coaches Deserve Better Tools
Technology should reduce administrative work so coaches can spend more time coaching.
Everything Should Work Together
Disconnected systems create unnecessary complexity. One connected platform creates clarity.
Our approach
Operationally focused. Technology driven. Athlete centered.
Brandlete combines modern technology with a practical understanding of how sports organizations operate. Every capability we build is designed around one question.
Instead of adding technology for technology's sake, we focus on building connected tools that solve real operational challenges while strengthening athlete development.
The question behind every decision
Does this make the experience better for athletes, families, coaches, and administrators?
Our Starting Lineup
Built by operators with roots in sport.
Founder & CEOJudd Simon
Building the connected platform for sports organizations and the athletes inside them.
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VP, PartnershipsJohn Osberg
Leads partnerships and the go-to-market motion across clubs, high schools, and college programs.
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CTODavid Taylor
Builds the platform end to end, from roster import to the athlete development dashboard.
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VP, Business DevelopmentBrian Lehman
Drives revenue and new program partnerships, with a focus on parent and athletic-director relationships.
LinkedInWhat we're building
More than management software.
We're building a connected operating system for sports organizations. One platform where registration, communication, scheduling, payments, athlete development, Playbooks, feedback, organizational intelligence, and Max work together instead of existing in separate systems.
Because organizations shouldn't have to stitch together their technology just to deliver a great experience.
Looking ahead
We're just getting started.
Sports organizations continue to evolve, and so will Brandlete. We're committed to building alongside the organizations we serve, continuously improving the platform, expanding capabilities, and creating technology that helps organizations develop better athletes, strengthen relationships, and grow with confidence.
Let's Talk
Let's Build The Future Of Athlete Development Together.
Whether you're a club, academy, high school, college, league, or training organization, Brandlete is designed to help you create better athlete experiences through one connected platform.
Ready to See It?
Pick a time that works for you and we'll walk through Brandlete around your organization and priorities.
- A live walkthrough built around your organization
- Straight answers on fit, pricing, and rollout
- No pressure — just clarity on whether it's a fit
30 minutes · Live video call
Not Ready to Book Yet?
Tell us who you are and what you're trying to solve. We'll take it from there.