For serious about athlete development.
The Operating System for Sports Organizations. The Development Engine for Athletes.
Brandlete runs the program around your athletes and develops the athletes inside it, on one platform.
Run your entire program from one place.
Everything a sports organization needs to operate day to day, in one system. The same platform that develops your athletes runs the program around them, with communication that stays transparent and in your control.
Team scheduling.
Practices, games, and events on one calendar with availability, RSVPs, and instant alerts when plans change.
Registration.
Season and program sign-ups with rosters, waivers, and forms in a single flow, not a stack of PDFs.
Payments & billing.
Dues, program fees, and installment plans collected on time, without chasing spreadsheets or families.
Tournament operations.
Run events end to end: brackets, schedules, check-in, and results in one place instead of five tools.
Roster & team management.
Build teams, assign staff, and manage every roster across your organization from one backend.
Transparent communication.
Team, group, and org-wide messaging that's archived and recoverable, with parent visibility and admin oversight where the program allows it. Each organization sets who can message whom.
Turn athlete development into a repeatable system.
Build your development system once and scale it across every coach, team, and athlete. Repeatable Playbooks for skills, leadership, camps, tryouts, and seasons, so every athlete gets a structured experience and your program gets consistency.
Development Systems
Build repeatable Playbooks for teams, positions, leadership, camps, tryouts, and seasons, then reuse them across the organization.
Goals & Accountability
Turn development plans into measurable goals, tasks, milestones, and athlete action.
Coaching Feedback
Deliver structured feedback athletes can revisit, apply, and build from over time.
Athlete & Parent Visibility
Keep development organized, transparent, and visible across athletes, coaches, and parents.
Engagement & Retention
Track engagement, development activity, coach adoption, and athletes who may need support.
AI Development Assistant
Turn coaching conversations into plans, goals, feedback, and assignments in seconds. AI supports coaches, it doesn't replace them.
1Assign weekly work in seconds
2Every athlete's progress in view
3Roster-wide progress at a glance
1Today's focus, one screen
2Coach updates in line
3Progress streak stays visible
Build your development system.
Create Playbooks for skills, leadership, culture, camps, tryouts, and season development.
Connect your team.
Bring coaches, athletes, parents, and administrators into one shared platform.
Assign development.
Turn Playbooks into goals, tasks, milestones, and action plans athletes can follow.
Coach and communicate.
Provide feedback, share updates, and keep everyone aligned around athlete growth.
Measure growth.
Track engagement, progress, and development across your entire program.
See development happening, and prove it to your board.
Directors get visibility into coach activity, athlete engagement, development progress, and retention risk, early enough to act. Traditional sports tech runs the logistics and stops there. Brandlete does that too, then proves the athlete is moving forward.
Coach activity.
See which coaches are assigning work, sending feedback, and showing up consistently.
Athlete engagement.
Track who's logging in, completing tasks, and engaging with development week over week.
Development progress.
Watch goals close, milestones hit, and Playbook progress across teams and age groups.
Parent visibility.
Confirm parents are seeing the structure, communication, and progress behind their athlete's experience.
Needs attention.
Surface athletes who may need follow-up: missed check-ins, falling engagement, or quiet weeks.
Retention signals.
See where retention risk is forming early enough to act, not after the season ends.
One platform. Every stakeholder in your program.
Athletic Directors
Program-wide visibility into development, coach engagement, and athlete progress.
Club Directors
Consistency across teams, better retention, and stronger parent trust as you scale.
Coaches
Assign development, deliver feedback, and keep athletes accountable with less admin.
Athletes
Know what to work on, track progress, and take ownership of your development.
Parents
Visibility into goals, feedback, and the progress behind your athlete's growth.
Administrators
Measure engagement and support coaches across every team and athlete.
Join the Power 25 Partnership Program.
We are selecting 25 forward-thinking organizations to help shape the future of athlete development infrastructure.
Who this is for
Founder-led onboarding
Direct setup with the founding team to get your first Playbook live fast.
Priority product access
First look at new features, beta surfaces, and platform updates before general release.
Development Playbook setup
We build your initial Playbooks alongside your coaches so your curriculum lands on day one.
Quarterly strategy session
Sit down with our team every quarter to align on growth, retention, and program goals.
Founding partner recognition
Public recognition as a Power 25 founding partner across our launch assets.
Direct product feedback loop
Your feedback shapes what we build next. Founding partners get a real seat at the table.
Only 25 organizations will be selected for the first launch cohort.
Simple program pricing for serious athlete development.
Brandlete is built for schools, clubs, academies, and athletic organizations that want a structured development system across coaches, athletes, and families.
Program License
Per-athlete pricing that grows with your team and program. Add athletes as your roster scales, with coaches, parents, and administrators always included, so your entire program runs on one development system.
- Unlimited coaches and parent accounts included
- Development playbooks, goals, and feedback
- Coach, athlete, parent, and admin portals
- Organization-wide reporting and AI tools
- Dedicated onboarding and support
Built by operators with roots in sport.
John Osberg
Leads partnerships and the go-to-market motion across clubs, high schools, and college programs.
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David Taylor
Builds the platform end to end, from roster import to the athlete development dashboard.
LinkedIn ↗
Brian Lehman
Drives revenue and new program partnerships, with a focus on parent and athletic-director relationships.
LinkedIn ↗
Ready to see Brandlete in action?
Pick a 30-minute slot.
Walk through Brandlete with John, VP Partnerships. Pick a time below and you'll get a calendar invite right away.
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Have a question first?
Send us a note and we'll get back to you. For Power 25, pricing, press, or anything that isn't a demo request, drop the details and we'll route it to the right person.
Or email [email protected] directly.