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Full time
Posted on: 
February 21, 2024

Head of Product

Head of Product

Job Description

About Brandlete:

Brandlete is an innovative sports tech platform focused on empowering athletes to thrive in the digital era by building and monetizing their personal brands. Our mission is to revolutionize the way athletes connect with fans, enhance their visibility, and shape their digital presence.

Role Overview:

We are seeking a dynamic and visionary Head of Product to join our passionate team at Brandlete. The ideal candidate will be a seasoned product leader with a strong background in sports, a deep understanding of athlete branding, and a proven track record of driving successful product strategies from conception to execution. This role offers an exciting opportunity to shape the future of athlete branding in the digital landscape.

Key Responsibilities:

  • Lead the product team in developing and executing Brandlete's product strategy.
  • Gather and prioritize product requirements, ensuring alignment with business goals.
  • Utilize agile methodologies to break down work, foster collaboration, and drive product development.
  • Collaborate closely with internal and external stakeholders, including athletes, to understand their needs and incorporate feedback.
  • Leverage tools such as Jira and Slack to optimize communication and streamline project management.
  • Drive a customer-centric approach, prioritizing work based on user feedback and evolving market trends.
  • Develop a deep understanding of consumer and enterprise models within the sports tech industry.
  • Oversee the implementation of data and analytics tools to enhance product performance.
  • Contribute to marketing strategies for promoting personal and professional athlete brands.
  • Foster a positive and collaborative team environment, working across internal domains to achieve common goals.


  • Knowledge and passion for college and professional athletics.
  • Proven experience in product management, with a focus on sports or related industries.
  • Strong understanding of agile methodologies and experience breaking down work for efficient execution.
  • Familiarity with project management tools such as Jira and communication platforms like Slack.
  • Exceptional communication skills with the ability to collaborate effectively with internal and external stakeholders.
  • Previous startup experience is highly desirable but not required.
  • Demonstrated success in working closely with cross-functional teams.
  • Positive attitude, high drive, and a "get things done" mentality.
  • Ability to prioritize work based on customer feedback and collaborate closely with partners.
  • Deep understanding of data and analytics, with a background in marketing athlete brands.

If you are passionate about sports, athlete empowerment, and leading innovative product strategies in a dynamic startup environment, we invite you to join us in reshaping the future of athlete branding at Brandlete.

Note: Compensation will initially be in the form of equity, with a comprehensive compensation package planned for a later date.

Brandlete is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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